The moment a consumer purchases a food item in India, the first thing he/she notices is the FSSAI stamp or license number on the package. This small watermark is not only a mandatory provision under the law but also an indicator of the brand's credibility, quality, and safety. Let's find out in a few words how FSSAI license establishes your brand as credible and gains consumer trust.
FSSAI (Food Safety and Standards Authority of India) is an Indian government organization
responsible for overseeing the safety and quality of food.
Every individual or company producing, distributing, packing, selling, or exporting food items is
supposed to be holding an FSSAI license.
The reason for an FSSAI license is that it keeps all the food products being retailed in the
market at a standard quality, hygiene, and safety level.
An FSSAI license is not only a legal permission but also increases your brand name and reputation. Following are some of its topmost advantages:
If the product is certified by FSSAI, the customer trusts the brand immediately.
They feel the product is tested by the government and is therefore safe. This boosts brand
reputation and keeps customers long-term.
FSSAI-licensed firms are legally protected. In the absence of a license, there is a risk of closure
of business or penalties.
So, a license offers stability and faith to your business.
By following the FSSAI norms, the quality of your products is maintained intact at all times.
This quality checking not only makes the consumer smile but also attracts new consumers.
In this competitive era, consumers will purchase only those brands that they have faith in.
If your product is the FSSAI logo holder, it is a cap feather to your marketing.
You can emphasize it on advertisements, websites, packs, and social media.
With an FSSAI license, expanding your business to other places or states is easy.
Your brand gets nationally trusted with this license.
Any investor or business partner needs to be confident that your business is compliant with the
law.
An FSSAI license makes your company clear and reliable, hence making it easy to invest.
Customers always seek brands that never compromise on safety and quality.
An FSSAI license assures your brand that it is being responsible for the consumer's health.
The FSSAI mark instills faith in the consumers that the product is safe and in line.
This belief becomes long-term brand loyalty.
According to FSSAI guidelines, the manufacturing information and license number must be
printed on the product in visible sight.
This transparency enables the consumer to know that the company exists and is accountable.
If there is any grievance against a product, customers can complain directly via the FSSAI
number.
This makes the customer feel secure, which increases the trust in the company even more.
FSSAI licenses are of three types—
1. Basic Registration: For small businesses (annual turnover not exceeding ₹12 lakh).
2. State License: For medium businesses (₹12 lakh to ₹20 crore).
3. Central License: For large businesses or multi-state businesses (Above ₹20 crore).
Applications can be filed online from the official FSSAI website.
The application is made through business information, address, documents, and food
category information.
Success of any food brand lies in its reputation.
If consumers believe in a brand again and again, it gets sustainable in the market due to the
trust placed in it.
An FSSAI license is a quality assurance to your brand that differentiates your product from
competitors.
Let's get it with an example.
Let's assume there are two brands—one is with an FSSAI license, and the other one is without.
Both have the same product.
Now, if a person purchases, they will surely go for the brand that has the FSSAI logo.
Because safety and trust are the major concerns of the customers.
Nowadays, just a quality product is not sufficient.
The consumer must feel that he/she is purchasing a safe as well as a certified brand.
An FSSAI license gives your brand that personality—
A brand that believes in quality, safety, and transparency.
Thus, if you operate a food business, obtaining an FSSAI license is not only a legislative
requirement.